Step 01
Prove somebody wants it
Start with a real problem and a real person—not a logo, paperwork, or a pile of ideas.
Your move
Talk to three people who have the problem. Write down the words they use, what they have tried, and what the problem costs them.
Use AI here
Give AI de-identified notes from the three conversations. Ask it to group repeated problems, exact phrases, and unanswered questions.
Human check
Read the original notes yourself. AI can organize evidence; it cannot create demand or replace a real conversation.
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